SEO Audit Service
Seo Audit ServiceGet a Comprehensive Audit and Action Plan
An in-depth SEO audit is the fastest, most efficient way to determine why your website isn’t ranking as highly as it should be. MY SEO AUDIT SERVICE STARTS AT $350, and it includes a strategic plan for increased rankings. Scroll down for more details or order your Audit now!
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How The SEO Audit Service Works
My website SEO audit services start with an overall analysis of the website to assess what action is needed to best optimize it for search engines.
Based on this data, I make recommendations for improving the website to boost your search engine rankings.
These SEO recommendations may include, but are not limited to:
- Site Structure
- Duplicate Content
- Broken Links
- Crawl Errors
- Title Tag Issues
- Meta Descriptions Issues
- Content Issues
- HTML Validation
- Browser and Resolution Compatibility
- Page Loading Times
- Site statistics
- Error pages
The SEO audit will show us where you can make improvements to start ranking better in search engines.
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Are you looking for a WBE Contractor or Subcontractor?
I can help you with your marketing needs and Indiana contract fulfillment.
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After Your Website Audit
After you receive your audit reports, you can implement your search engine optimization recommendations your self or, I can implement the SEO recommendations and build a solid foundation for your website
I also offer monthly search engine optimization maintenance plans, to keep your site at the top of the search engine results for those keywords that are helping to reach your overall website marketing and ROI goals.
SEO Audit
SEO Audit Deliverables
Over the last ten years, and hundreds of completed audits, I have compiled a template that covers issues that can impact a website’s rankings with search engines, robots, and humans. The final SEO Audit includes data that can be overwhelming for even the experienced SEO specialist.
I break this data down into easy-to-understand reports and prioritized actionable steps. The Audit deliverables contain a combination of documents, spreadsheets, reports, and at least one follow-up phone call to go over the delivered documents and spreadsheets and answer questions.
Be assured that all of your questions are responded to, and you’ll be confident with the recommended steps.
My SEO Audit Process
Comprehensive Technical Search Engine Optimization (SEO) audits are an essential part of the search engine optimization process. You don’t know what to optimize on your site unless you know what is wrong and what is working.
Here’s my process:
- Crawl the website – gather data about the site. Multiple tools and crawlers are used.
- Review the Search Console and Anayltics data.
- Review the Competition
- Analyze the data from the craw and reports,
- Review the health and Implications of plug-ins and themes.
- Review backlinks (links pointing to the website).
- Begin making recommendations, forming opinions on where to focus efforts.
- Make a task list of on-site and off-site issues. Prioritize the list.
- Review the audit with the client and make a plan for implications of the recommended Search Engine Optimizations.
Depending on the site, the steps will vary; it’s necessary to determine what’s wrong with the website and what’s working. This is based on data from an SEO audit of the site. Ready to perform these tasks and be successful with search engine optimization?
Let’s get started with a comprehensive audit and action plan.
What is an SEO Audit, and Why Do You Need One?
What is an SEO (Search Engine Optimization) Audit? An SEO Audit is a technical review of your website and overall presence online. I look at every aspect of your site with a critical eye searching for issues that might be prohibiting your site from ranking high with search engines and gaining traffic from your targeted audience.
Sometimes it can be one very small factor or coding error that is keeping your site from being indexed correctly. Other times it is a combination of things that are keeping your website from getting the ranking it deserves.
Your site could have a lot of great content, but if it is not appropriately structured, users will not be able to find it.
That is where I Can help with my SEO services. I have the experience of looking at hundreds of websites over the years and have “seen it all” when it comes to problems with websites.
Sometimes it takes an experienced eye (or just someone else), an experienced SEO specialist who knows what they’re doing, to take a look at your website and figure out why it’s not ranking well in the search engines. I can perform an SEO audit and make an actionable plan to optimize your website. I do it all myself. (I don’t outsource any of the work).
Don’t Settle For Less
Search Engine Optimization Consulting
My passion is to help small business owners develop their dreams. I provide affordable personalized consulting and marketing services.
Seo Strategy
SEO CONSULTANT
mARKETING pLANS
mARKETING cALENDAR
oN PAGE seo
oFF pAGE seo
lINK bUILDING
SEO Specialist
lOCAL sEaRCH oPTIMIZATION
wEBSITE dEVELOPMEnT
gRAPHIC dESIGN
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SEO Roadmaps Built Exactly To Your Needs
SEO Services
Whenever I take on new clients, especially when it’s ongoing monthly SEO services, the first step is to do a comprehensive review of the website; the second step is dedicated to implementing issues discovered during the comprehensive audit of your site. This is a necessary part of the search engine optimization process, as SEO isn’t something that’s a template–every site is different and will need a unique approach for results.
Seo Specialist
What I Can Do For You
- Actionable Marketing Plans
- Keyword Development
- SEO Search Engine Optimization
- Sales Funnel
- Website Optimization
- Off-Page Optimization
Get In Touch
Let’s Chat about how I can help your business.
tIPTON, iNDIANA
765-860-0689
info@PENNYBEATY.com
Plan
Develop a successful marketing plan by analyzing your current market position, branding. Determine the objective of your marketing efforts and plan a strategy to achieve your marketing goals.
Promote
Create compelling promotional materials including websites, images, directory listing, ebooks, videos, articles, emails, calls to actions and social profiles to promote your brand.
Payoff
See a significant ROI with increased traffic and brand awareness, higher conversion rates, development of new customers, and customer retention with better customer relationships.
Produce
Create compelling promotional materials including websites, images, directory listing, ebooks, videos, articles, emails, call to actions and social profiles to promote your brand.
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SEO Audits
SEO Audit Services
The recommended plan is to complete a Search Engine Optimization Audit and technical review of your website and Online Profile analysis. This includes site navigation, site structure, competition research, keyword research, and SEO-related tasks such as updating metadata (title tags, meta description tags, image alt tags…) and content optimization if needed. SEO auditing services also include an overall search engine optimization strategy and linking strategy.
Hundreds of things are reviewed during my technical website reviews, including:
- Search Engine Reputation
- Search Engine Visibility
- Content Optimization
- Site Structure
- Page load Speeds
- Link popularity
- Internal Link Structure
- Review and Writing of Website MetaData
- Report on Domain name issues
- Link Profile Analysis
- Review of local citations, directory listings, etc.
During a tech review of your site, I leave no stone unturned. I use all the right tools to gather all of the needed data–and then I use my extensive list of issues that can impact your Google ranking. All of the possible website ranking issues are analyzed. Recommendations are also made, whenever appropriate when finding something on the website that needs to be fixed. Even if you are currently contracting the services of a Search Engine Optimization agency, it is recommended that you have a full technical review of your website performed at least once every year to understand the impact of the Optimizations.
Optimization of Meta Tags and Descriptions
Proper Use of Tags and Quality Descriptions not only helps search engines serve up your quality content to your customers. It entices a user to click on a page, which is one of the biggest search engine ranking factors. Optimizing for the meta description is crucial for on-page SEO. Search engines show the meta description in search results mostly when the searched-for phrase is in the meta description.
Off-Page Optimization
Marketing Plan and Calendar
A solid marketing strategy is the foundation of a business. I can help you develop a marketing plan with actionable steps to achieve your marketing objectives. Actionable plan to develop and maintain traffic and customers in each stage of your sales ladder. Search Engine Optimization both On-page and Off-page, Email Marketing, and Social Media Marketing.
SEO Terms & Definitions
SERP
(SERP) Search Engine Results Page— the results you see after conducting a search.
Search Engine
An information retrieval program that searches for items in a database that match the request input by the user. Such as Google, Yahoo, and Bing.
Organic
The naturally earned placement in search results.
(SEO) Search Engine Optimization
Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement. Wikipedia
Advanced Search Operators
Special commands and characters you can use in the search bar to further specify your query.
Query
The words a user typed into the search bar.
Ranking
The ordering of the search results by relevance to the search query.
Traffic
Visits to a website
White Hat SEO
Webmaster Guidelines
Guidelines established by search engines such as Bing and Google helping site owners develop content that will be found, indexed, and perform well in search results.
Algorithms
The formula or process used to store information that is retrieved and ordered in meaningful ways.
Black Hat SEO
SEO practices against search engine set guidelines used to get a site ranking higher in search results. These unethical SEO tactics don’t serve good results for the searcher and often end in a penalty from search engines. Black hat SEO techniques include keyword stuffing, using private link networks and cloaking.
Google Quality Guidelines
Published guidelines from Google detailing tactics that are forbidden because they are (Black Hat), have intended to manipulate search results.
Indexing
The Storing and organizing of content google and other search engines found during crawls.
Cloaking
Black Hat Process of showing different content to search engines than you show to human visitors.
Robots (Bots)
Robot crawlers or spider these are what scour the Internet to find content.
Crawler Directives
Instructions to the crawler regarding what you want it to index and crawl on a website.
Crawling
Robot process by which search engines discover your web pages.
Crawl Budget
The average number of pages a search engine bot will crawl on a website.
De-indexing
Refers to a URL or Group of URLs being removed from Googles’s index.
SERP Features
Search engine results displayed in a non-standard format.
Featured Snippets
The Google Organic answer box that appears at the top or zero position for SERPs for certain queries.
People Also Ask boxes:
A box in some SERPs results featuring a list of questions related to the query and their corresponding answers.
Image Carousels
Images results that are displayed in some SERPs.
(GMB) Google My Business Listing
A Free Listing Service available to local businesses.
Citations
Business Listings, a citation is a reference to a business’ information (NAP) Name, Address & Phone Number.
Local Pack
The three local business listings that appear in the local-intent searches.
Distance
In the context of the local pack, distance refers to proximity, or the location of the searcher and/or the location specified in the query.
(KPI) Key Performance Indicator
The measurable value that indicates how well and activity is achieving a set goal.
Intent
In the context of SEO, intent refers to what the user wants for the words or queries entered into the search box.
URL
(URL) Uniform Resource Locators are the addresses or locations or for individual pieces of content on the internet
2xx Status Codes
200 series status codes indicate the request for a page has succeeded.
4xx status codes
4xx series status codes that indicate the request for a page resulted in an error.
5xx status codes
5xx series status codes that indicate the server’s inability to perform the request.
Backlinks
Inbound links or Backlinks are links for other websites on the internet that point to your website.
Caching
The saved version of your web page.
Caffeine
Caffeine is Google’s web indexing process. A collection of web content, whereas Googlebot is the crawler that goes out and finds the content.
Engagement
Data that represents how searchers interact with a website from search query results.
Google Search Console
Formally known as WebMaster Tools. (GSC) Google that allows site owners to monitor how their site is doing in search.
Get In Touch
tIPTON, iNDIANA
765-860-0689
info@PENNYBEATY.com